cLow-it
Product Design| Packaging | 3D Rendered
Clown-it is a playful cosmetics startup focused on face-paint products for festivals and performers. As lead designer, I developed the full visual identity, drawing inspiration from retro clowns and their whimsical charm. The result was a cheerful, hand-drawn logo and a signature flower-shaped compact inspired by classic squirting flowers, designed in multiple vibrant color themes to reflect inclusivity and diversity.
To support the pre-launch campaign, I created a series of photorealistic 3D renders using Rhino, Blender, and Adobe Substance 3D Painter. I used custom HDRIs and Cycles rendering to capture the brand’s bold, energetic aesthetic, producing playful, unique compacts. This work brought Clown-it’s playful spirit to life across digital assets and helped the brand make a strong visual impact ahead of product launch.
